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Complete guide to start your small business


  • Build a business plan

  • Assess your finances

  • Registering Your Business

  • Test marketing

General Monday, 10th April 2017   Editor: Ananya Gupta

Starting a small business is a great way to make a living and it contributes to the society as well. It's normal to freeze up at the deluge of things that are required to start a business, but it is not a big deal as you might think .Here is the step by step guide to  start your own business –

1. Make a business plan-

First and foremost, write your own simple business plan that is a high-level overview of the small business you're about to start. The plan should include the objective behind starting the business. It will be helpful in decision making during business process. Before any lender approves a loan or an investor invests in your company, you will need to provide them with a business plan. Plans also serve as a means of communicating with potential partners, allies, vendors, employees and even customers.

According to the U.S. Small Business Administration, an ideal business plan includes the executive summary, a company description and aspects that make the company stand out, a market analysis (the competition and target demographics), the company's structure, service description, your marketing and sales strategy and any other useful information.

2. Prepare a budget-

Prepare a budget according to your pocket. If you're self-funding, keep your budget realistic and achievable. Keep aside a certain amount of reserve so that it serves as a lender of last resort in case of any difficulty or lack of funds. Keeping budget in mind, you should also determine how long you can stay in business before you need to turn a profit. One of the most frequent mistake people make is over-estimating revenue and under-estimating expenses. Use bookkeeping software like GoDaddy Bookkeeping or Quickbooks that make it easy to export records when doing taxes. You can also hire an accountant for your business who can maintain records.

3. Legal documentation-

When starting a business, it's better to start as sole proprietorship, as it requires less paperwork and minimum expenses. As a sole proprietor, personal tax liability falls on you solely for all the business's profits. Filing paperwork to start a business is a costly affair. You'll need to apply for city or municipality licensing, state incorporation or business entity fees and more. So, once you have got a viable and sustainable model, you can proceed to file for a business entity.

4. Launch marketing campaigns and create a maintenance list-

You must think of marketing ideas for your newly launched business. The best platform for marketing is social media. You can create Facebook pages, twitter profile and LinkedIn page for your business, depending on the appropriate social media channel for your company.

When you have your business running, keep track of regular tasks like payrolls, updating your website, blogging etc.

5. Test marketing-

Check the market potential of your product or services before investing money for your project. If your business is service- based, get in touch with your local chamber of commerce immediately and ask what resources are available for you to speak, present or share information about your business. If your business is product- based, try testing the viability of your product at local swap meets, farmers markets or other community events to  get an idea about how and what the public thinks and expects from a particular service.